Why You Need an ASO Company to Achieve Maximum App Installs

Mobile innovations have taken the entire world to the next level of digitization. Now, every brand wants to invest in expanding its business operations to mobile apps. But therein lies the challenge. There are millions of apps on app stores. Needless to say, the competition is very real! During such times, what you need to focus on is App Store Optimization.

App Store Optimization (ASO) is the process through which you can improve the visibility of your app in mobile app stores like Apple App Store and Google Play Store. This means getting more people to discover your app and convincing them to install it.

With millions of apps already in the app stores and more being added every day, you are going to want to get as much visibility for your app as you can get. For this, there is one thing that separates the winners from the others. That one thing is a world-class app store optimization agency. Why?

460,000,000 dollars, that’s why. That’s how much Tinder earned in the year 2018 alone. And that’s not all.

According to Sensor Tower, Google Play Store earned, which is $24.8 billion and Apple App Store, that earned a whopping $46.6 billion in 2018. This is an incredibly amazing amount, and it shows that if mobile marketing is done right, you can achieve great success for your app.

What Does An App Store Optimization Agency Do For Your App?

• Appealing App and Right Platform

The way your app looks, the way it functions, and the platform you want to launch it on, all play a critical role in the app experience you will extend to your users. Consumers today are demanding and impatient. They want the best, and they want it fast. So, you have to offer them the best and that too at their pace.

The best option would be to develop an app that is cross-platform and cross-device so that your users get a uniform and seamless experience. ASO agencies have all-round resources to work on your app so that nothing gets left out. From graphic designers to coders and app testers, ASO agencies have it all.

• Strategy

The easy way to popularise an app is by spending a lot of money on its launch and getting a huge but temporary spike in downloads. The smart way to launch an app and make sure it delivers a higher return on investment is by using an app marketing strategy that divides your app’s and user’s journey into phases and ensures the best way to connect them both.

A strategy takes into account several high-level trends, statistics, and positioning questions. This includes competitors in the industry of your app, your target audience, customer journeys, benchmarks, insights, market data, and more. An ASO agency will start on all these by developing a go-to mobile market strategy for you that enables you to better understand your industry and customers to achieve your goals.

• Creative

In 2012, an Australian public service announcement was released, asking people to be careful around train crossings. They did an entire campaign called Dumb Ways to Die, which included a gaming app besides their other campaign verticals.

When it comes to standing out from 5.5 million other apps, a ‘DIY’ isn’t going to be enough. An ASO agency provides cutting edge creative solutions for your app and ensures that users take note of your app. Great creative work is a combination of powerful storytelling and strategic flair. This results in powerful, influential stories for the right audience. Anything dull and forgettable can be changed to memorable and awesome with just a few smart tricks. The best ASO services provide all this and much more.

Consider how apps like OkCupid and Tinder market themselves. They have a whole brand story and various extensions that ensure sustainability for the brand over a long time.

• Positive Reviews/Ratings

To make sure your app is perceived in the right way, you need to know what users are saying about it. You will need to monitor all conversations around your app on each different platform, and all marketplaces to know your strengths and discover shortcomings.

Relying on the opinion of users instead of on technology has become the new normal today. Your user’s opinion depends on how they felt while downloading your app and after it. For this, an agency works towards making sure your app is bug-free and also encourages app users to leave positive reviews. Customer feedback is also instrumental in the success of your app. Addressing the users’ concerns is not the only thing you must keep in mind, but also respond to them in a timely and satisfactory manner.

Success is a journey, not a destination. While an mobile app marketing company can help you market your app, it is important to keep growing and changing according to the market trends and changing user behavior. Keeping all or most of these points in mind will ensure that your app finds itself among the highest-ranking apps in the market.