Why Facebook Advertising Is Important & How To Do It Right

Online marketing has definitely shown its superiority in recent years. Business owners have realized that they cannot be quite as successful as they would want to be without actually investing in digital marketing and representing their business online. There is no doubt in my mind that all companies nowadays use at least some types of online advertising methods.

Given that you are here, it is safe to assume that you have already been investing in digital marketing for a while now. Yet, you might not have used all the advertising methods that exist on the market these days, and you are now interested in hearing more about some of those. So, what we are going to do today is talk about one specific form on online advertising, i.e. Facebook advertising. You know what Facebook is and you’ve undeniably heard of the opportunities to advertise on that platform.

You are aware of the existence of those opportunities, but there’s a chance that you’re not quite sure why Facebook advertising is so important. And, apart from that, you might not know how to do it the right way. So, what we are going to do right now is help you understand the actual importance of Facebook advertising, as well as give you some guidelines as to how to run your campaign successfully on this platform. That way, you’ll get the answers to those questions that are swirling around in your mind, and you will know what your next steps should be.

Why Facebook Advertising Is Important

Unsurprisingly, we are going to begin by explaining the actual importance of Facebook advertising. There would definitely be no point in telling you how to run the perfect campaign if you don’t even know whether you want to do it. In order to decide if you want to do this, though, you will have to learn more about some of the reasons why advertising your business on this platform is so important.

You can find out about some of those reasons here as well: https://www.searchenginejournal.com/facebook-marketing-advantages/229849/#close

1. It Helps You Reach A Wide Audience

Facebook is an extremely popular social media platform that has been around much longer than some newer ones. Although those newer ones aren’t to be neglected either, as they can be extremely useful, you shouldn’t rely solely on them. Facebook helps you reach a rather wide audience, as most people have their profiles on this platform today. And, that trend doesn’t seem to be changing.

2. The Targeting Includes The Audience Of Your Competitors

We all know that great targeting is extremely important in any particular ad campaign. You want to reach people that you know will be interested in your products and services. Well, first of all, you need to know that Facebook targeting goes beyond demographics, as it also takes people’s interests, hobbies and life events into account. On top of all that, this platform allows you to target the audience of your competitors, and you are bound to find people that will be interested in your products and services that way.

3. There Are Various Ad Formats You Can Use

It is also worth mentioning that this platform allows you to use various different ad formats, which is a great thing. Not all formats will appeal to all audiences, which is why you need to change formats in accordance with your specific targeting goals. The great thing is that you’ll easily be able to use any formats you want with Facebook.

4. You Can Drive Traffic To Your Site

Driving traffic to your site will be easy with Facebook ads. You can simply add the right button to your campaign and customize it so as to direct people to your website, or even to a specific webpage if that’s what you want to achieve with a particular ad. This will lead to a higher conversion rate, which is undeniably what you want.

5. You Get To Measure Your Performance Easily

No advertising campaign will be successful if you don’t properly measure your performance and track the progress. Thankfully, Facebook allows you to do this quite easily. By measuring your performance, you will know exactly which ads did great and which ones you might want to improve. So, that is another advantage of advertising your business on your platform, and I am sure that you now understand how significant that can be.

How To Do It The Right Way

Once you figure out just how great Facebook can be for your advertising needs, you will want to start your campaign the right away. You might need some tips on how to do that, though, especially if you have never done it before. So, I will now provide you with those tips and thus, hopefully, help you figure out how to run the perfect Facebook ad campaign. Here we go.

1. Create The Perfect Funnel

The very first thing that you will need to do is create the perfect Facebook ad funnel, because the entire success of your campaign depends on that funnel. If you don’t know how to do that, you should get help online, because there are a lot of great sources of information that you can use to get your facts straight on this process. There are professionals that can help you build the funnel, and there are also great tools that can do that for you.

2. Track Progress

Tracking your progress is of utmost importance. As I’ve mentioned already, Facebook allows you to do this quite easily. There are, however, some useful tools that can help you do the same, possibly in an easier way, because you’ll get to see the progress of all your campaigns in one and the same place.

3. Make Changes When Necessary

Do you know why tracking progress is important? The answer is quite obvious. You need to track progress in order to make any changes if necessary. Those changes will lead you towards building even better ad campaigns on Facebook.