Ways to Differentiate your App from your Competition
One of the easiest ways to ensure that your business app stands apart from the rest is to work with the best mobile app development company in Dubai. But as you will notice in this article, there are many ways to gain edge in the market, and discover a great ROI on your app.
Today’s market is unrelenting. Businesses are striving to stay ahead of their peers with each passing day. So they are keeping up with industry developments to ensure they don’t lag. Customers too, are becoming more informed and specific in what they are looking for. This is especially true because they are bombarded with all sorts of marketing materials in all corners.
As an entrepreneur who’s looking to set your app and business apart, you might be wondering about the things you should be doing. In this article, we will discuss some top ways to set your app apart from competition. We will also give you tips on how to ensure your app is customer-centric for the best possible results.
Work with an expert
A simple search for a business-related application will reveal hundreds of applications to choose from. You will find vast options on Google Store and Apple Store that you may not know which one to settle with. However, when you go down to details like downloads, app size, ratings and so on, you will start to notice that some applications are superior than the others. In fact, you’ll notice that a good percentage of them are only replicas trying to mimic the best ones in the game. Unfortunately, these copycats only end up getting lost in the noise. If you want to set your app apart, you should let the best mobile app development company in Dubai take care of the work for you. These experts have the resources to create a highly effective and robust app that you and your clients will love.
Validate demand for your product
Business is all about supply and demand. With demand, supply will suffer and vice versa. So, before you set out to build an application for your business, it is a good idea to do some research to establish the demand for your produce and feature set. You don’t want you application to add to the already crowded market – but to address the needs of your prospects in its specific category. Go through Google Play and App Store to gauge whether the features you’re targeting have any demand. Perform competitor analysis to determine whether the feature attracts users.
Optimize from the first day
This is where professional services come in handy. The way you optimize your website for search engines is the same way you should optimize your apps. Optimization allows prospects and clients to find you whenever they are looking for your solutions. It also helps to rank your app higher on search. A professional developer will know what they need to optimize. For example, they’ll ensure that the app is fast, user-friendly, responsive and easy to navigate. They’ll also use colors that are more likely to attract eyeballs to your platform, and increase clicks.
Create a strong cross-channel marketing plan
Marketing is critical – there’s no way around it. Once your app is done, you’ll need to market it so that people can know it exists. The good thing is that you have an idea where your clients are hanging out – it could be on social platforms like Facebook, Instagram or LinkedIn and so on, or even the internet in general. So, your goal should be to device a marketing plan that allows you to tap into these audiences. And while you might be successful at attracting prospects organically, there are times where you’ll have to pay for good coverage.
Get customer feedback
User experience and user feedback are two metrics that you should always have in mind when running an application. The goal is to ensure your audience has an easy time using your application. However, you won’t know that unless you gather feedback from them. Luckily, there are different ways to collect feedback – you can do this through the app or even on social pages. You can even send out questionnaires for the same reason. The goal is to know your audience’s pain points and address them before they decide to choose your competitor
Analyze data
You might be familiar with data from sources like Google’s auto refill or keyword planner, but you should know that this may not work for applications. Many entrepreneurs assume that web users and app users behave the same way – but this is never the case. These users have different behaviors – they do not use their mobile devices and desktop in the same way. So you want to do a thorough research using mobile app intelligence platforms that are truly mobile all round.
Conclusion
Differentiating your mobile application can seem daunting at first, but it always pays off at the end of the day. Implementing these tips is a great place to start.