Top 5 Ways You can Use Digital Signage in Your Healthcare Practice or Hospital
Digital technologies are making waves in every industry in the world, including the healthcare sector. There’s no denying that digital transformation is the way forward for this industry, and future-oriented leaders need to invest in new tech in order to modernize their processes and ensure excellent patient satisfaction while elevating efficiency and minimizing financial waste for their business. You can achieve many of these goals with digital transformation, but it’s important to note that this is not just about migrating your data to the cloud or improving your online user experience.
You can achieve many goals and elevate the efficiency of your medical practice or hospital by introducing digital signage at key locations in your facility. There are numerous ways to use digital signage and digital kiosks, so let’s dive right in and take a look at the top ways you can implement this technology to take your medical practice to the next level in 2021 and beyond.
Queue management and check-ins
With or without a pandemic on our hands, we can’t deny that queue management and processing new arrivals can be a difficult task. More often than not, waiting rooms are overbooked and understaffed to process arriving patients and visitors efficiently, and because of that queues form that lead to poor customer experience. Whether you’re understaffed or not, adding digital signage to the waiting area or at the front door would be a great way to process people quickly.
Instead of having someone greet people at the door, or having people line up at the front desk, you can have one or more digital kiosks to welcome people into the hospital. These can have attached hand sanitizers for patients to disinfect their hands after use, and they’ll allow the patient or the visitor to check in quickly and proceed to their destination without lingering in the waiting area.
Easy navigation and wayfinding
Complementary to the check-in digital kiosk, we have a digital sign that can act as an efficient and effective wayfinding tool. Hospitals can be very confusing for patients and visitors alike, and most of the time people won’t even bother looking at the signs on the walls and the floors and will head straight to the first staff member they see to ask for directions. This causes inefficiencies across the board, but it also exposes your staff to unnecessary risk by interacting with every person that stops them to ask a question.
To eliminate these risks and inefficiencies, simply put up digital wayfinding signs. These can be simple digital signs or they can be interactive digital kiosks that the visitor can use to find exactly what they’re looking for quickly. Whichever solution you choose, there is no denying that these digital signs will eliminate bottlenecks and help keep the traffic moving throughout the facility.
Viewing and managing detailed patient journey boards
Digital signage doesn’t just help with visitor and patient management – this technology can help your entire employee collective to better work and become more productive and efficient. Most importantly, though, digital patient journey boards can help save lives.
A digital patient journey board is a screen that you strategically place in nursing stations and other key areas for all your staff members to view and use for effective collaboration. This kind of innovative hospital digital signage technology is quickly becoming a staple of efficiency in patient care and treatment, as it gives everyone in your team a comprehensive oversight of all patients, their status and treatment, the medication they’re taking, and much more.
Needless to say, digital patient journey boards facilitate real-time collaboration and can help everyone in your team make better decisions.
Easy sign-in for contractors
You not only need to process your patients and visitors efficiently, you also need to process your partners, contractors, suppliers, and everyone else in your extensive supply chain. With a digital kiosk waiting for them, these contractors and partners can check in seamlessly upon arrival, and they can commence work with ease without waiting for anyone from your staff and without having to handle any documentation – it’s all done digitally, saving you and your practice time and money.
Indoor and outdoor LED signage
Finally, digital signage can help you market your medical practice much more effectively to passersby, but also display effective advertising for various products and services. When used correctly, an LED digital sign can be a powerful branding tool, allowing you to deliver powerful and compelling messaging to people who are passing by your medical practice, but also to people who are inside the facility.
Over to you
Digital transformation is making waves in the healthcare industry, and digital signage is one of the most powerful tools that you can introduce to your practice. With these solutions at your disposal, you will be able to drive efficiency forward on all fronts, increase staff productivity, and deliver a higher quality of service to your patients.