Top 14 Tips to Keep in Mind When Designing a Website

If you are willing to promote your company on the Internet utilizing a web store, you want to understand the system of its structuring and strategic focus, you need to familiarize yourself with the main factors of creating a website. If you want to understand how websites are created from scratch and become a selling marketing tool, then our article will definitely help you. We have prepared for you detailed information about the organization of activities in the network, from the basics and images, ending with implementation.

Start searching for an idea and niche to build a website

First, decide for what purpose you plan to create a website. There will be a commercial activity for which you need to start creating an online store or catalog site, corporate site or landing page. Evaluate the volume of the proposed assortment, offers, opportunities and strengths of the activity. Maybe you want to make useful and interesting content for people? Then an information portal or blog will suit you, but before that, be sure to evaluate the importance and value of the information that is supposed to convey to the reader how interesting, popular and unique it is on the Internet.

Detailed analysis of the niche before developing your website

The effectiveness of the site depends on the correct approach to the analysis of the business, the selection of the type of site, the definition of the target audience, and the search for suppliers.

What type of website should you develop for your business?

First you need to decide on the target audience. Understand for yourself who most often needs your product; age and gender of the buyer, region of his residence, interests, social level and level of solvency. Next, decide on the popularity of the niche in the regional region or country. To do this, analyze the number of requests of potential customers in search engines. The more requests, the more relevant the offer and the opportunity to make a big profit, but also the higher the competition and the complexity of website promotion on the Internet.

It is very important to analyze competitors, review their offers, understand strengths and weaknesses, and evaluate the business scheme. After drawing conclusions, you will be able to create the best offer by attracting your customers with more favorable conditions (for example, promotions, discounts when ordering from a certain value, free shipping, bonuses for the next purchase, etc.).

After the analysis and collection of information, the next step is to determine the type of site. The main types include the following:

• Online store;

• Directory site;

• Corporate website;

• Business card website;

• Selling site (landing page);

• Promo site;

• Informational portal.

Choosing a company name and site domain

The name of the company has already been chosen, and if not, then it’s time to think about it. Once you’ve come up with a company name, think about a domain name. Domain – this is the name of your site, which is indicated in the address bar. It should be simple, memorable, easy to write in transliteration, so that a person can quickly cope with the task with manual input.

How to choose a domain

Pay attention to the choice of the domain zone. It affects the region of website promotion. Do not skimp and rent a domain from the main zones (ru, net, com, org, ua, etc.), as they are better ranked by search engines. After you have chosen and decided on a domain name and zone, be sure to check it for availability on the sites at imena.ua and ukraine.com.ua, since most of the beautiful names are already taken. If the domain name is already taken, you will have to work hard and come up with a new, unique and memorable one.

It is also necessary to check the history of the site and see the amount of link mass, which can be done on the site www.ahrefs.com or through the web archive.

Collecting the semantic core for the site

With the theme, type and name of the site sorted out, we move on to one of the most important stages of creating a site – collecting the semantic core. First, let’s take a look at what it is.

The semantic core is a base of search words, phrases or morphological forms that characterizes the type of business, services or goods offered by the site. Semantics are selected for the purpose of further website promotion on the Internet and business development. The semantic core can be collected for the entire site, taking into account the words that to make your site user-friendly, it is important to analyze all the queries that are in demand in your niche. The semantic core can be assembled in three ways:

• Use keyword planners on Google and Yandex Wordstat;

• Come up with possible queries on your own and carry out clustering, which will help to avoid mistakes during promotion;

• Contact the studio’s SEO specialists.

Development of the concept and structure of the site

The site should be memorable, easy to use and well structured. This is very important, since not only the further development of the design of your site and its filling with content depends on this, but also the comfort of visitors. Getting to the site, each visitor should understand how to find the product / service of interest on the site, read its characteristics and understand how to order. All blocks should be built in a logical manner.

Site design

The design of the site is its face and the first thing that catches the eye when visiting the resource. It is logical that it should be done professionally. The ui ux design of the resource needs to be thought out in advance, having given time to it. It should inspire the visitor to spend time on the site as long as possible; it should be intuitive and convenient for the eyes to read the information.

To get started, we recommend that you familiarize yourself with examples of works from world designers on the www.behance.net portal. Look at the design concept, feel what emotions this or that example evokes in you. Perhaps you can get an idea or want to create a site design similar to the ones suggested:

• Look at the sites of the main competitors;

• evaluate the design;

• make a list of factors that you liked and did not like;

• take screenshots;

• collect all ideas in one or make written remarks;

• only then contact the web studio.

Website layout

Layout is the creation of a layout in graphic editors and conversion to HTML and CSS code for viewing the site in browsers. Without layout, the site will remain a “picture” – non-functional and meaningless. The key problem with incorrect layout can be poor-quality or inconvenient display of sites in different browsers. After making a website for Opera, it may display differently in Firefox and completely distort in Internet Explorer.

Filling the site with content

The visitor comes to the site, first of all, for the content. He is interested in a specific product or service, and convenient functionality, structure and beautiful design only complement it. Therefore, the content should not only be unique to search engines, but also interesting for the reader.

Important points to consider when creating a website

Also, content plays an important role in SEO-promotion. Having decided to promote the site in this way, the content should be optimized, and the articles should be written according to the selling structure using the semantic core. We recommend not skimping on content and contact the web studio or, in extreme cases, to a freelancer.

Conclusion

Creation of your website, its concept, idea, structure and design is a laborious, but useful and enjoyable business. With this article, we helped you find answers to questions about how to start creating a website, revealed the main blocks and necessary stages of developing a web project. To avoid mistakes that may appear due to lack of experience in development, we recommend that you read the article about the main mistakes when creating a website.