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Among the most significant benefits of digital marketing is that it is very cost-efficient. Classic marketing and advertising strategies can eat up a lot of your financial plan. Despite traditional marketing techniques, it is difficult for smaller-to-middle-sized companies to compete with bigger companies with deeper …
Heuristics are cognitive shortcuts that help to simplify the decision-making process, especially under conditions of uncertainty. Often people tend to deploy cognitive biases to make quick decisions. Hence, understanding heuristics can help marketers to shape their marketing efforts and bring better ROIs. Furthermore, integrating heuristics …
Market segmentation is an essential part of a strong marketing strategy. The prospective buyers are aggregated based on their everyday needs into groups/segments based on specific parameters. These parameters classify market segmentation into four types: Demographic, Psychographic, Geographic, and Behavioral. Market segmentation can efficiently increase …
With the help of promotional items, you would be able to convey your marketing message to your clients and customers. They are mostly unique items and targeted towards your customers. For instance, distributing logo-branded items like pens and bags to your customer is a simple …
Is some special occasion coming your way? Are you wondering about what gifts you can give to your loved ones? Well, choosing the most unique gift items could get really tiring if you didn’t find what you are looking for. Moreover, you will definitely not …
Two years from now if we had told the CEO of Twitter and Amazon who have now gone totally and partially remote, respectively, that the employees would have to work from home and that offices would be shut down, they would have been laughed at …
Shelf talkers are incredible in-store marketing tools for your business. They can help you drive more sales while providing a quick and cost-effective way of advertising promotions and specials. When you compare the shelf talkers price to the value they generate for your business, you …
Digital marketing strategies are evolving at a fast pace, and organizations and marketers need to be innovative and creative to keep up with the trends. Paraphrasing Charles Darwin, the strongest and the most intelligent in a species, are not survivors; but those who are …
If you worked as a marketer for a company or a business, you probably have advised using search engine optimized contents by your head at least once or twice. The reason behind this stands that employing professional SEO services is considered to be the most …
Only one in five consumers will throw a promotional item away, which means that four future customers are prepared to welcome your brand into their homes! With this in mind, it’s easy to see why making great choices when determining which promo product would better …