Six Key Ideas For A Great Corporate Gift

Corporate gifts are an excellent way of staying in touch with your customers or clients. The more thoughtful your gifts come across, the higher the chance of them leaving a lasting and positive impact on your clientele.

Moreover, sending corporate gifts allows you the opportunity to brand them and promote your company in the process. However, it’s important that you put thought into the gifts, so it actually adds value for the recipient.

If you’re unsure about which corporate gifts to send out, then don’t worry! Keep reading as we share 6 key ideas to keep in mind while choosing a corporate gift. Let’s dive right in!

Identify Wants

The best gift is always something that a recipient wants. So, how do you determine what kind of item or accessory does your client wants? Moreover, how do you accommodate all of your clients’ needs at once?

Well, you can’t be super specific about individual wants and needs, but you can identify a certain type of item that all of your clients could appreciate. For example, if you’re a fitness company, then you can send out small sports gear, water bottles, or sweat towels as gifts.

The key idea is to stay aware of your customers’ interests and choosing a gift that caters to those interests. If you deal with clients on a personal level, then you can also call and ask them about their hobbies and interests to get a better understanding of what they’d like.

Look out for Cultural Differences

If you cater to an international clientele, then it’s extremely important to consider the cultural differences while choosing a gift. What is deemed appropriate in one country or culture could come as irresponsible in the context of a different country and culture.

So, make sure you do your research in the context of the background of the gift recipients before sending out your corporate gifts.

Choose Quality over Quantity

Always go for quality when choosing corporate gifts. Choose something that is useful and handy instead of sending out multiple items with no real use for the recipient. Moreover, you can stay within your budget by choosing quality products instead of going for multiple things at once.

Add a Personalized Touch

It is always a great idea to add something personalized with the corporate gift. Adding hand-written thank-you notes is a great idea. However, if you have hundreds of clients, then you can identify your most active and oldest clients and send out specialized notes for them.

Quality Packaging

Corporate gift-giving is not only about the gift itself but also about how it’s packaged and presented. That is why choosing quality packaging for your branded corporate gifts is just as important. It shows your clients that you put thought into the gift instead of just sending it as a customary thing.

You may consider finding a company that can brand the packaging for you to add an extra touch of personalization.

Brand Efficiently

You can’t just choose a gift item, get it packed, and send it to your clients. It’s extremely important that you get these gifts branded, so the clients always remember that they came from you. However, it’s vital that you don’t go overboard with the branding and turn the gift into an advertisement. Your gifts should be branded in a subtle way that they represent your company but don’t look overwhelming.