SEO Tactics That Can Promote Your Dating Site

The fast pace of modern life has taken away a lot of opportunities for us to meet people in person. We spend so much energy at work that at the end of the day, we are no longer in the mood to go out and socialise.

For that very same reason dating sites have become very common in the past few years, especially with the pandemic that hit the world hard. Dating sites became so popular and received a lot of traffic.

Even though dating sites have their audience, the competition is also big in this particular niche. To survive and thrive in the dating business field, you must promote your website and work on your SEO game day in and day out.

In the following paragraphs, we’re going to introduce a few SEO tactics that can help you boost your dating site and play catch up with the big ones out there.

Define your niche

Any business needs to define its niche and focuses on it like crazy. To define your niche, you can ask yourself a few questions. These questions are different from business to business, but they all give the same result; your target audience.

Questions like who is this website for (ex. Men seeking women)? What sort of dating do the subscribers want (hookups, serious dating, making friends)? Why do your visitors want that kind of dating? (Men want to date younger women, or women looking for more experienced men) How can you help them have a good experience on your dating site? When will they see results? (On some dating sites, some members actually meet hours after they first met online).

The information you’ll get from answering the above questions will enable you to define your particular niche and your specific target audience. You might choose to target those who only want to have a serious dating, or you want to make a website for young people to hook up. Knowing which audience you want to serve is very crucial because everything you do is directly related to your target audience.

It will also help you plan out a more robust SEO strategy. When you define your niche and target audience, you can easily target the correct keywords with good volume and get ranked with them.

Study your competition

SEO is all about monitoring your competition. Every business and especially dating sites, needs to understand its rivals. Analyse them carefully and find out what’s working for them, what are their most profitable keywords, how often they post a blog, how powerful their linking building profile is, and a lot more.

With this information, you can build a smart SEO plan to target their spot on the search engine result page. There’s nothing unethical about analysing your competition; they are doing the same thing as well. It is just how this works.

New sites will find it difficult to get leads at first. And looking through dating sites that are already established and are several steps ahead of you is common SEO practice. You could learn a great deal from them by taking the positive and leaving the negative.

Choose a catchy brand name

Choosing the right brand name for your dating site is very important. Your brand name, which ultimately is your domain name as well, should be catchy and reflect positive vibes. Think about the famous dating sites out there like “Bumble” or “tinder”; their brand name is so catchy, has a sort of rhythm to them and are so easy to memories and defiantly ooze positive vibes.

One SEO new strategy in picking a good brand name that is also SEO friendly is choosing something that’ll take advantage of your main keyword, and since everyone is focusing on the shortest brand name, you can go for the longer ones and target the power of long-tail keywords.

Perfect your website’s UI/UX

It is a common mistake that businesses think the design of the website is not related to search engine optimisation. Maybe search engines don’t care about your website design, but people certainly do. Experts at affordable SEO services Melbourne, assert that the design of your website is especially important if you’re trying to get into the dating business. You need to build the kind of experience that is user-friendly and memorable for your viewers.

Poor design, slow loading speed, and not being compatible on small screen devices will increase bounce rate, which will hurt your SEO and let google and other search engines know that the users are not happy with your service. These search engines, in return, will stop recommending you to new users. That’s exactly the nightmare you need to stay away from. So, take the designing process very seriously and come up with the most perfect good looking, eye-catching website you can get without extra fluff.

Target the semantic core

The semantic core is a set of words that are grouped under your main keyword. They are the most relevant keyword that derives the same meaning. Words like dating, hookup, mature, young, and so on.

To define your semantic core, you first have to answer those questions we addressed in at the beginning of the article (the what, when, why, how, and who questions).

One way of choosing your brand name is through these kinds of semantic core words that also perfectly match your niche and target audience.

Post blog post

Publishing blog posts on your blog is one of the most necessary SEO practices that any website should do. Developing a reliable content strategy and posting informative and interesting blogs will generate more traffic and boost your rank on google. Do your keywords research first before you commit to a content strategy plan.

On-page SEO

Even though blog posting is the most important strategy in op-page SEO, there are still a lot of other SEO practices you need to follow to the tee to make sure you reap all the results from your SEO campaign. To discuss all the on-page SEO tactics will take more than just a single article; but we will list the top on-page white hat strategies you can use yourself.

• Optimise SEO titles and write catchy descriptions to climb the rankings in the SERP

• Write effective ALT text on every picture you upload on your website. Leaving pictures without ALT text is a big on-page SEO red flag. Also, ALT text is crawlable. This means it’s a great way to add your keywords there as well.

• Internal linking.

• Use the H1, H2, H3, etc., in the correct order of importance.

• Link to trusted and powerful sites as resources for your blogs.

Off-page SEO

One of the biggest parts of SEO is off-page SEO. Off-page SEO is mostly concerned with building high-quality backlinks. The more backlinks you get, the stronger your dating website will become. A backlink is when you post an article with a hyperlink to your website on another website. Every backlink you get will act as a voice of confidence and a vote that your website is trustworthy and deserve to be recognised more.

Conclusion

SEO is a very effective tool in the online dating business. It is definitely impossible to get the kind of traffic that will lead to making the kind of profit you want without SEO. So the sooner you embark on this journey, the better. Start your SEO today to get more subscribers and build your empire in the dating industry.