How to Choose the Right Email Marketing Platform for Your Business?

Email marketing is the most effective way by which you can share your message. It also helps you sell your services, and build a relationship with your customers.

Some companies prefer sending automated emails. This helps them to send relevant messages according to the customer’s interest.

The best email marketing software can help with developing the proper process. For what your business is trying to achieve.

They can also offer automation tools that can make the process easy and efficient. Services like metrics to measure effectiveness and even artificial intelligence are complimentary.

Features

There are small features to consider when choosing the best email marketing service. The importance of each feature will vary depending on what you plan to achieve.

Integration

In digital marketing, your customer management software (CRM) is your best pal. Manual ways for updating lists and sending emails is time-consuming. So choose an email marketing platform that integrates with your CRM.

This will help provide you with a hassle-free solution for managing valuable content. It will also provide you with an overview of key metrics to see which campaigns are performing the best.

Reading and Viewing features

Most of the people now check their emails on their smartphone daily.

Nowadays few people view their emails from a traditional desktop. An email marketing tool with functionality and mobile-optimized templates are preferable.

If someone opens an email on their mobile device and it can’t display the way it’s supposed to. It’ll disappoint them and your efforts will be redundant.

Response handling

Whether your business is small or colossal email response handling is important. In a smaller business, you are sending out a newsletter or email series to around 1,500 people per month. For this, you’ll need less sophistication of automation and response handling.

If you’re handling mass amounts of emails. Choosing email marketing software to send automated responses will be beneficial.

Functionality

You must check on the performance capacity of the tool that you intend to use. Performance means having automation features that may include autoresponders.

Autoresponders help us to send out email campaigns on specific dates. These may include birthdays and anniversaries. Autoresponders can also opt to make recipients feel relevant and cared for.

Drip campaigns are a series of automated emails that are usually timed. They help hype an event such as a launching, a promo or an upcoming sale.

Personalization

The more personalized your email content is. The more the chances that you will get a positive response for your recipients. Sending out your email marketing campaign requires making a significant connection right away. And the only way to do this is to get personal with your reader.

Personalized features include personalized subject lines, videos, images, and content.

Social Media Sharing

Social media sharing buttons are important. They help you when looking for the right email marketing platform. Your email recipients will share your content on their respective social media accounts. This will provide you more exposure.

An email marketing tool that allows you to include this feature through a few easy steps is a must-have.

Mailing Statistics

You would most likely want to be able to track the results of your email campaign. Every marketer should have access to tracking results. This helps them to check the effectiveness of the email content.

When we talk about mailing statistics, you would want data on the number of emails sent and opened, time and date. As well as when the email started and ended and list tracking at the same time.

Having this set of information on hand can help you in evaluating the performance. This will be a game-changer for your business.

Conclusion

These simple techniques might help you grow your business. Of course, it’s up to you which features you prefer to opt for. A lot of recruiters use MailChimp, which is inexpensive and user-friendly.

While, Hubspot is a full-featured, enterprise-level marketing automation tool. We’ve provided you with a proper insight on how to choose the best email marketing platforms.