Reasons You Need to Have a Company Event
A company event is a great way to bring everyone under your corporate umbrella, however, it’s also quite difficult to organize. Scheduling the right date, composing a list of attendees, financing the whole ordeal and executing all the logistical steps that you’ve planned out are just some of the things that you need to take into consideration. So, with all this ahead of you, is it still worth your while to organize a company event? Well, let’s take a look at all the benefits of this move and see.
1. Giving back
The first thing you need to understand when it comes to the company event is the fact that it’s your way of giving something back to your team and your investors. Sure, the investors get their returns and the staff gets their salaries (and bonuses) but it’s not the same thing. Why? Well, because these financial incentives are theirs by right. It’s not something that you’re awarding them with out of your own volition. It’s something that you’re compelled to provide them with. When it comes to a company event, this is a different story altogether.
2. Blowing off some steam
All work and no play makes Jack a dull boy. You see, provided that your team is working hard it is your obligation to watch out for them. Overworking your staff is a serious problem, so, every now and then, throw a company event where they can have some time at the expense of the company. Also, it will be a nice change for them to hang out with their coworkers (some of which they spend more time with than with the members of their own family) without the pressure of deadlines and managerial supervision. This is definitely an idea worth considering.
3. Establishing company culture
Having a company event is a great way of establishing a company culture and make your employees more engaged. As we’ve mentioned, it’s a chance for them to connect to their coworkers in a completely new way, as well as a method of allowing them to blow off some steam. The best perk of this is the fact that such a method drastically improves their sense of belonging, which, automatically lowers the likelihood that they’ll leave by a staggering 87 percent. In other words, it does wonders for your talent retention rates.
4. Teambuilding
One of the biggest advantages of hosting a company event is a unique opportunity for team building. There’s no way to create a more organic environment for your company’s management and employees to mingle in a completely casual and free environment. Sure, there are two schools of thought on the subject of whether it’s good or bad for management and the staff to fraternize. However, allowing them to build relationships every once in a while will only strengthen the bonds that your team is made of.
5. A chance for branding
There are so many opportunities to strengthen the position of your brand during a company event. You see, the chance to mingle with your clients, investors and partners face-to-face (which we’ll cover shortly) is just one of them. You get to decorate the place and dress it in your corporate colors, hang logos of your company everywhere and, frankly, go one step further. A cake in the shape of your logo, cocktails in the color of your company and much, much more. The photos of the event alone can be used to improve your business website. In order to make all of this come together, nonetheless, you might want to hire a professional event management company to help you out.
6. Networking
A chance to make a good impression on people, in person, is something that no technological marvel will ever be able to surpass. So, why a company event? Well, first of all, everyone attending is already a person of interest and they know what they’ve signed up for. Second, you get to control the program and the narrative, which means that you are in direct control of the messages that your audience gets to see. Due to the fact that each of the attendees knows just how busy you are during the event, taking some time to talk to them just goes to show how much you care about them.
7. Celebrating a milestone
Setting goals is crucial for your company. Ideally, you would have both long- and short-term goals, however, in order to be effective, all of these goals need to be meaningful and achievable. Here, you need to walk a thin line between impossible to accomplish and too easy to accomplish. The first will only go to demoralize you while the latter will feel hollow. If you manage to walk this line, you have to commemorate this. By doing so through the event, you’ll also display the strength of your team to the outside world.
8. Boosting credibility
In the world where the majority of interactions between brands and their clients take place in a digital environment, having a chance to establish company presence in the real world is the best way to improve your trustworthiness. Also, a lot of businesses operate on a tight budget and the fact that you’re throwing a company event (even a modest one) is a simple way of boosting credibility. Showing everyone that your business is credible and reputable is a lot easier once you start using these methods.
In conclusion
In the end, you need to be aware of the fact that planning a company event is really not that hard. Sure, the first time around things might look a bit confusing, however, on your second go, things will be a lot simpler and easier to figure out. Moreover, you get to learn on your previous mistakes and repeat moves that brought unexpected success the last time around. In other words, it gets easier with time and seeing as how this is something that you want to make into a tradition, this is definitely a good thing.