Must-Follow Tips for Travel Industry Players Wanting to Make It Big on Instagram
If you are in the travel industry and looking to market your brand, Instagram is the place where you should be. There’s nothing better available on social media to showcase scenic attractions of different destinations, highlight the food, art, and culture as well as shopping, hotels, spas, markets, and much more. With an increasing number of users taking to Instagram to discover and learn more about attractive travel destinations, those involved in the travel industry can leverage the platform to raise their visibility, engage their followers, and promote their services. Some tips for getting the most out of your Instagram account:
Share Awesome Travel Content
The key to attracting eyeballs on busy Instagram feeds is posting photo and video content of very high quality. As a travel business, you should make every effort to source high-resolution images of the destinations you are trying to promote. The nature of the photos and videos should be so compelling that it will make every viewer desire to pack his baggage and set forth on a journey of discovery. Even if you are focusing on promoting a few destinations, you need to keep the photo selection diverse as repeating the same kind of photos can leave the users feeling bored. Include travel quotes and interviews of tourists, hoteliers, car rental agencies, etc., to give a spark to your content.
Design a Content Posting Calendar
Throughout the world, certain destinations become more popular with tourists at certain times of the year. Sometimes it is because of the weather, or it may be due to cultural festivals or natural events. There are also certain times of the year when tourist activity is heightened, such as summer breaks or the holiday season in the winter. By making a social media calendar, you can take note of the various occasions so that you can generate the necessary content well in advance and start posting them in time so that tourists can be encouraged to make their travel plans. With high-quality content that is relevant to the needs and wants of your target audience, you will be able to attract more attention from Instagram users and make them your followers. To boost the rate of your engagement, you can buy likes on Instagram in the initial stages of your travel business.
Create a Strong Brand Identity
It is important to remember that on Instagram, your travel business is up against thousands of similar businesses. To ensure that your followers can recognize your posts even when their feeds are cluttered, you need to create and establish a brand identity that ensures high visibility and memorability. The first step in this direction is to create a brand logo that makes it clear that you are a travel business. Ensure that the logo is simple and has a bold color scheme. Take the color palette used in your logo and infuse it in every Instagram post so that you can take advantage of the synergy, and viewers will be able to easily identify your travel business. Remember, it can take a fair amount of consistent effort to establish your brand identity, so you need to resist the urge to keep changing it to get better results.
Identify the Most Relevant Hashtags
Brands can only be successful in expanding their reach if they can boost their visibility on Instagram. Therefore, it is necessary for every travel business keen on raising its brand awareness and increasing the number of its followers to choose the hashtags strategically for maximum visibility in the feeds of its Instagram followers. You will need to keep in mind that by choosing hashtags that are popular in your industry or are trending, your posts will be among a flood of posts discovered by the search and may not be seen at all by users. On the other hand, if your hashtags are specific, the search volume will be less, but the chances of your content being seen are much more. The best strategy is to use a mix of popular and specific hashtags with every post. The ideal number of hashtags is between seven and eleven, according to studies, even though Instagram has set the maximum limit at 30. Keep in mind that inserting hashtags can make your post look cluttered, so it can be a good idea not to include any hashtags in the photo caption but insert them all in the first post after you publish the post. According to Social Media Examiner, the key to using hashtags is to make them relevant to your industry and posts.
Conclusion
If you want your travel business to make a mark on social media platforms like Instagram, you need to appreciate that it can involve much more than posting pretty pictures. You need to post content that will resonate with your target audience and provoke them to engage with you for discovering unique travel experiences.