Lead Generation for the New Normal: Effective Ways to Generate More Leads
As an entrepreneur, you may have heard of the importance of lead generation in the world of business. For the uninitiated, it entails attracting potential consumers with the hope of converting them into actual customers.
For the most part, you drive prospects into your website to increase their interest in your business. However, there are a handful of ways to boost your lead generation.
Lead generation is all the more crucial during this COVID-19 pandemic. As much as possible, be robust in your sales and marketing. That way, you can generate more and more qualified leads for your business.
That said, here are some effective lead generation strategies for your business:
1. Implement search engine marketing
When looking for potential customers online, the search engine is the first place to start. Consumers start by typing in or uttering words in the search engine to look for products or services. Your goal is to make your business relevant so that your target consumers can find your website and content. That is where search engine marketing comes into the picture.
As such, you can either implement search engine optimization (SEO) or pay-per-click advertising (PPC). Know that SEO involves optimizing your site, creating relevant content, and building backlinks. On the other hand, PPC entails creating and displaying ads, where you’ll pay for clicks. Both can drive traffic to your website and generate leads for your business.
2. Take advantage of promotional emails
Email marketing has long been proven effective in promoting a business and its products or services. Same as cold-calling, it is a tried-and-tested approach in reaching out to consumers and earning some prospects. Hence, it is very effective for your lead generation.
You can either send promotional emails to random people or existing customers. First, do a little research and come up with a list of email addresses. Send these people some promotional content and see who will show interest. Second, always obtain the email addresses of your regular customers. Send them updates about your products or services and offer some discounts or exclusive deals.
3. Come up with gated content pieces
Content is king in the digital world. Why? It is what people are looking for when searching online. As a business, you must produce and publish valuable content, whether blogs, photos, or video clips.
But when it comes to generating leads, come up with gated content. As the name suggests, gated content is any form of content requiring the audience to provide information to get access to it. In most cases, the readers have to give their email addresses. One perfect example is an opt-in form that enables readers to get a free trial. One out of ten will most likely fill out your contact forms so that they can have access to your content.
4. Harness the power of social media
Social media has come a long way. In recent times, people have utilized social media channels for personal interactions. But today, these have become extremely powerful for businesses. Many companies and enterprises use these channels for a handful of business opportunities. Some even hire a social media agency to help them with their online marketing via social media.
As far as lead generation is concerned, you can resort to social media marketing. For instance, Facebook allows you to create ads and target them to your prospects. Also, employing product photography and posting these images can entice people and boost their interest in your business. Ultimately, social media can increase your customer engagement, thereby generating more leads for your business.
5. Hold virtual events
Most companies or enterprises hold business events via digital platforms. They’re apparent during this pandemic, where the crisis has further amplified the need for digitalization. As a business, consider holding virtual events to boost your lead generation.
One perfect example is to conduct webinars. For instance, you can hold digital sessions about web designing for business owners. From there, you can indirectly promote your web design services. If not, you can retarget them in the future as you already have their details like email addresses. Who knows? Some of them might eventually hire your services to boost their business websites.
Lead generation in the new normal
Boosting your lead generation can be daunting during this COVID-19 crisis. However, there are ways to attract some prospects and keep their interest in your business. As such, be sure to consider the effective lead generation strategies outlined above. By implementing these strategies, you’ll get more potential customers who will eventually patronize your business amid the pandemic.