Keep These Things in Mind When Ordering Customized Paper Bags

Paper bags are an incredible marketing and advertising tool in the hands of your consumers. Several brands offer custom shopping bags for a variety of purposes and budgets.

Paper bags are an essential marketing tool that provides significant brand recall and exposure, as well as a sense of comfort in the hands of your consumers while carrying your goods and other items. Here are some of the most important things to remember the next time you’re placing an order for custom paper bags:

Purpose

You must evaluate and outline the objective of your brand’s usage of online purchasing. Consider things like how many items do your consumers buy and transport regularly? What is the most common or largest product size that you’ll need to fit in your custom printed paper bag?

Size

The size of the bag is specified by the length, width (gusset), and height. Customers’ needs are unique; therefore, you must determine the size of your paper bags based on how many products your consumers are most likely to carry. What is the most important item your customers buy? When you offer a second or third bag to your client, at what point would you like to enable them to transport your items comfortably?

Recyclability

Using recycled Kraft paper bags is the best option for sustainable practices in your company. It’s always a good idea to double-check with your suppliers. This allows making sure that you’re choosing environmentally friendly, long-lasting material for your paper bags.  That, fortunately, contributes to sustainable practices in your business.

As businesses find ways to cut costs and meet consumer demands, single-use plastics are becoming less popular. We must protect our natural resources as much as possible. Choose a vendor that uses sustainably obtained raw materials, such as FSC certified paper or 90% or 100% post-consumer content.

To increase sales, you can add a sustainability message to your branding. As a result, your consumers may shop responsibly while also conveying a sense of environmental responsibility.

Strength

The core degree of any customized paper bag is the weight measurement, chosen from several paper gauge (gsm) selections ranging from 80g to 400g.  A more robust bag means it can withstand greater tension from the elements, including rain and snow. Before you buy paper bags for your store, check the weight carrying capacity of each custom bag.

Handle type

Paper grocery bags come in various handle designs, including twisted (paper), ribbons, die-cut, rope, and no handle. Choose the right sort of handle for you based on how easy it is for your consumers to use? The bags should be sturdy enough to support the weight of your customers’ items, as well as your brand image and message.

Twisted handles that are popular and durable as well as elegant. Laces or ribbons are fantastic for high-end product brands. Die-cut handles offer a better grip when carrying or shopping vegetables.

Range of colors and designs

Premium paper bags are mostly available in white and kraft, with a few color options. Customize your bags with your designs, graphics, and colors. Choose from a variety of paper bag colors, as well as 1/2/4 or more color printing based on your brand and identity. Some of the details to print on your paper bags include:

• logo

• brand name

• website

• Facebook page

• Twitter handle

• Instagram handle

• hashtag

• slogans

• messages

Design and plates

For paper bags that are customized, the procedure begins with a digital mockup, followed by samples and modifications if necessary, and then a manufacturing run. It’s always a good idea to double-check that your bespoke paper bag design is durable and unlikely to require modifications.

It’s also possible to save money on production costs by producing your plates. This enables you to build a brand while lowering repeat order expenses since the initial plate expenditures have already been paid.

Durability

There are several options for you to add sturdiness to your bespoke paper bags. Paper bags can have features like double-walled for greater strength, moisture protection, and thermal insulation. Order samples and conduct tests to ensure that your custom paper bags are robust, dependable, and don’t tear open or fall off the hands of your customers.

Quantity

Completely personalized paper bags are bought in bulk. How many bags do you need for one mega sale? What is the cost-benefit of buying in bulk rather than small amounts? And, most importantly, what should you do with all those extra paper bags after the sale is finished? It is also a good idea to choose a supplier with a minimum order quantity that you can afford. 

Storage and distribution

One of the essential aspects to consider while ordering custom paper bags is to ensure you or your supplier have adequate storage space for short-term needs. You can also use it to manage inventory without having to run a production too frequently.

Furthermore, when you have numerous point-of-sale locations, distribution and regional availability of your custom paper bags become a significant concern.  Your supply chain has to replenish the required amount in the quickest time and at the lowest cost from your nearest warehouse.

Cost

The quantity of the products, their size, paper type, and other factors all play a role in determining your custom printed paper bag’s total cost. It’s also crucial to keep in mind how much or in what range you want to spend on your product packaging to influence your income.

When considering ordering customized paper bags for your brand, keep the above factors at the back of your head.