How To Successfully Run And Promote A Website?

The number of websites is slowly catching up with the number of stars in the sky, and the Internet, like the Universe, is constantly expanding. There are more and more types of websites, requirements of users and their owners. Therefore, having your own professional website is just the beginning of success on the way to the top. In the following points I will describe the most important aspects of running my own website as easily as possible. Also, check out clasywebsitebuilders.com to know even more about web designing.

Website with CMS or without CMS?

At the stage of designing a website, you can ask its creator to implement a Content Management System (CMS). For example, our agency immediately assumes that your site should have it, because we want to give you the best solutions. What does such a CMS give? First of all, it allows you to very quickly and pleasantly manage the content on the page, where in a few minutes or even seconds you can change the content of the page without having to edit html or php files. The CMS system uses a database for its work, which stores information. And hence it gives you the opportunity to constantly develop the site with new content (e.g. adding new photos to the page gallery). 

More advanced CMSs also have the ability to manage website users or send mailing to users, but this depends of course on the website owner’s requirements. The conclusion is simple. If you do not know HTML and CSS and want to develop your website to become popular on the Internet, you must have a CMS. At portals or online stores, the CMS system must be implemented, and its absence can be compared to a car without an engine.

Page content

Think about how often you leave the page because you have no idea what it is about or the content is far too much? The page a potential user or client enters should be presentational and contain a description of its operation. Alternatively, information about the website owner and the promotion of his products or services. It is important that the user quickly finds out what type of website is, how to navigate it and interest him with his offer. Preferably brief, succinct and to the point.

If the user becomes familiar with the site, finds out what a given company does and finds what he is looking for on it, he will start loading and looking for information about products to make sure that he has found the right place. You may need to optimize your files for the page. You may have to convert PNG to PDF in some cases. Remember to make the information on the website as accurate and complete as possible. As a rule, people are rarely experts in a given field and you should make sure that they learn as much as possible about your products and services. 

Provide them with the most interesting information. A good solution would be indicated to the applications of a given product or the possibilities of a given service. Most people judge visually, so make sure your site has pictures of your products and are well exposed. Also remember to encourage the user and show them the way to contact you. Draw the client’s attention to the cooperation with you. Often, people who do not find such information on the site in just a few seconds just leave it.

Website advertisement

Once your website is fully completed, show off your work, set the address in an instant messenger, use the services where you can enter your website address, talk actively on thematic forums. The more valuable content people find on your site, the more willingly they will start recommending it themselves, will place links and write about it on the forums. Maybe they’ll even put links to your site on theirs. 

This is one way and it requires a lot of commitment from you. Another way is to order website positioning on the content it contains. The positioner for an appropriate fee (depending on the difficulty of the phrase you choose) will put dozens of articles and links to your site on the Internet, promoting it in selected areas. If they are popular phrases then within a few months the website should attract a large number of users.

Visitor statistics and content control

Ask the website creator for access to statistics. Beware of website visit counters, because this is not a very professional solution, unless your website is already frequently visited and you want to inform about the number of people online (it looks nice when the number is larger than 10). We recommend Google Analytics statistics that provide accurate information about site visitors. 

From what phrases entered in Google search engine they came to us, how much time they spent on the site and where they left it. Remember that a page where people often refuse to continue browsing may be a signal of incorrect content. A high bounce rate (% of people who left the site immediately after accessing it) may indicate that people have found that the site is not interesting for them.

Website update

Good websites are updated frequently and give the user a lot of fresh information. I recommend writing at least once a week about industry news or interesting posts related to your products or services. Advice on the site is also welcome and can also cause people to come back to it. In this way, you can quickly create brand awareness and loyalty from site visitors who will visit it from time to time in search of interesting news. Each of your texts should be interesting, consistent with spelling and stylistic principles and promote your professionalism in approaching the client. Nothing prevents you from promoting your products and services in your articles.

Website availability

Remember that not everyone uses the computer exactly like you. An example would be the differences in browsing the Internet. Currently, modeling on the statistics of the Internet. For example, If the leading browser is Mozilla Firefox version 3.x and it has 49.06% of the market. So practically the most important thing is for the page to display correctly in this browser. Let’s not forget, however, about the second half of Internet users, because the second place is occupied by the browser under which the page adapts strongly problematic, i.e. Internet Explorer. 

Fortunately, version 8.0 with a result of 14.59%. Immediately after him is a crowd of users who prefer to bother with the previous version, i.e. IE 7.0 – 11.64%. The next two places belong to the supporters of the nice Opera 10.x browser – 8.89% and Google Chrome 5.x – 7.56%. The whole is 91. 74% of Internet users, which I recommend focusing on. The rest of the browsers (including, fortunately, Internet Explorer version 6.0 – the nightmare of webmasters) constitute today less than 4% of the market and it is not worth thinking about them. However, before starting the page for the first time, remember to run it under each of these browsers and check if it displays similarly.

Controlling the website

The final step is to control website users. Check if everything works on it and whether the users are satisfied, which will show frequent messages in your mailbox. And if you run an online store, you will get frequent orders.

Author Bio

Lilly is the author of the website Clasywebsitebuilders. she has a lot of experience in using different website builders and she has also received many positive reviews for most of the best website builders that she has worked with.