How to Sell an E-bike: To Friends, Family, or Customers

If you’re looking for a fun, practical, low carbon way to get around town or enjoy your weekend, an electric bike is a great option! But of course, you already know that. Now you’re on a crusade to get your friends and family into the e-bike scene. You might even be a dealer of great electric bikes like the Ordica electric bicycle.

Unfortunately, while e-bikes can be a great investment, selling them isn’t as easy as holding up a sign that says “24-inch bikes for sale!” You need to get people over the line by showing them that electric bikes are more than just a fad, a niche, or a weird pedal bike with a bit less pedalling involved. And we’re here to help you!

Whether you’re trying to sell them at a shopfront or sell the idea of an e-bike to family and friends, this guide can help you get them over the line.

Use These 5 Points When Trying to Sell Someone on an Electric Bicycle

1. It’s Like a Bicycle but Better!

This is a fantastic first point because it can appeal to bike lovers and non-bike lovers alike. If the person you’re selling to already loves their bicycles, all you need to do is point out that buying an e-bike is just like upgrading to the latest and greatest model!

Despite what some people think, riding an e-bike still involves pedal power, so it’s still great for bike lovers. But with an electric bike, it’s a bit easier to go up hills, take off smoothly at traffic lights, and get to work in the morning without getting all sweaty. The electric aspect of an e-bike also makes it a more viable form of transport because you’ll be able to ride further without feeling tired.

If you’re selling an e-bike to someone who doesn’t like riding, simply tell them that an e-bike is all the great things about riding a bike and none of the bad ones. Less pedalling, less panting, less dreading hills, but all of the scenic riding, wind in your face, and even some easy exercise.

2. It’s a Replacement for Your Daily Commute

Buying an e-bike will be more affordable than a car (without even mentioning the petrol) as well as a yearly train ticket. You can travel approximately 25km/h on an e-bike, so it’s not an overly slow form of travel, and it’s the perfect option for riding through small city streets and getting to work.

Best of all, you only need to pay for the small amount of electricity to recharge your e-bike, and there are no costs for parking, licensing, or registration.

Plenty of people dread the daily commute, and when you compare the car or bus next to a compact 24-inch bike with a motor, you might just make that sale.

3. Perfect for the Nine-to-Five as well as the Weekend!

When most people think about bicycles, they’re thinking of leisure, adventure, or recreational exercise. After all, the first thing we all did on a bike was ride it around the streets when we were kids (after we got our training wheels off of course!)

The great thing about electric bicycles is that they can seamlessly transition from business to leisure. While there are e-bikes specifically for commuters and for mountain bikers, many e-bike manufacturers have built bikes that can navigate busy intersections during the week and mountain trails on the weekend.

If you’re convincing your family and friends, just tell them you can hit the trails together like never before when you both go out on your electric bikes. And for salespeople, the combination of business and leisure in the one package is an impressive selling point.

4. The Environmental Angle

Of course, there’s no way you can talk about buying an electric bicycle without talking about the fact that it’s a low emission option. The main point to bring up here is that unlike pedal-powered bikes, electric bicycles are a more viable low-emission option for everyone.

Because they require less physical exertion, you’ll be able to ride further on your e-bike than you would on a standard bicycle. With its electric assistance, an e-bike is an environmentally friendly transport option for people with low mobility and your everyday rider, not just fitness fanatics or experienced cyclists.

5. Finish with a Few Rebuttals

No sale is complete without addressing the anxieties the buyer may have. So tell them that you can ride for around 70 kilometres on one charge of your e-bike. Tell them that from empty to full, a quality e-bike will recharge in just 5 hours. Let them know that you can buy e-bikes with quality parts from names like Samsung and Shimano, and that warranties and compliance are all part of the package.

And when it comes to safety, give your customer the peace of mind that electric bikes can accelerate and brake smoothly and keep up with traffic better, making them even safer than pedal-powered bicycles according to some studies.

Make That Sale Today!

Whether it’s a 24-inch bike for sale or a larger e-bike model, with the 5 points above, you’re sure to convince your family, friends, and customers to jump on board. Just make sure you’re recommending quality e-bike manufacturers with local dealers.

With this article on your side, you’ll be enjoying the ride to work or the weekend route with friends and family in no time!