How to Make Your Marketing Strategy Work for Your Personal Brand
Whatever you’re doing and wherever you’re located, making sure your company is recognizable and known to people who might be ready to spend money on it is the first rule of business in this day and age. With so many people out there doing the same things you’re doing and offering the same products you’re offering, being unique and brandable isn’t the easiest thing in the world, though. This is why you have to find a way to stand out and make a name for yourself, and doing this is easier if you embrace a new marketing strategy. Instead of exploring random ideas and methods that won’t work, you should make things as personal as possible and connect your company and your marketing approach with yourself as a person. Building a personal brand is a long and tiring process, but if you want to make it all work, here are a few useful tips that will help you personalize your marketing strategy more than ever.
Turn yourself into a logo
We all make fun of Colonel Sanders and his role in the development of KFC from a small local brand to a global chain of restaurants, but the fact is that turning his face into a logo was one of the best marketing and branding decisions in the history of this area. And even though this logo went through several stages, it has been focused on the Colonel’s character for decades now, and that’s what makes it so memorable and unique. So, if you wish to take your marketing strategies to a new level, you might consider going through the same treatment yourself. Of course, that doesn’t mean designing a new logo and using your face as an inspiration, but you should think about doing something similar. If you wish to make yourself, your personal brand, and your company more visible and recognizable, this is a move you should make, so talk to your logo designer today and start looking for a new solution!
Connect to your clients
This is another great way to do more than you could’ve imagined, and the best thing about getting to know your audience more than before and connecting to them on a more personal level is the fact that this doesn’t take too much time, energy, or patience at all. Yes, you’ll have to invest some time into researching your marketing and finding out more about the people who are using your services and buying your products, but once you do that, everything else is going to get easier. All you have to do afterward is to spice up your content so that it corresponds to your target audience in the best way possible. For instance, if you’re targeting young people, your content should be informative, cheerful, and explained in modern lingo. If your target audience is slightly older people, though, you should make things more serious, to the point, and understandable. This doesn’t mean that you have to change your entire marketing approach – you’ll just have to reshift its focus so that it covers your specific target audience the most.
Design a new website
Once you’ve created a new logo and figured out who you should be targeting in the future, the next thing you should do is to design a new website. This is where everyone will be able to learn more about your company and what makes it so important, but also where they’ll get a chance to learn more about you as an individual running the company. That’s why it’s important to bring your website and your personal brand closer together, and one of the ways to do that is by picking the right domain name. Whether you’re using your own name or simply choosing the practical .me domain that makes it all easier and simpler, you’ll be doing your company a huge favor by turning this idea into reality, so start doing that straight away!
Go online and stay there
In the end, after doing all these things, there’s just one more issue you have to take care of – your social media presence. Even though some business owners aren’t fans of social networks, others understand why these are crucial for your corporate future, which is why they’re determined to make the most of them. Doing this on your own might not be that easy, though, which is why you should think about forming a team of people who are going to run your social media, use them to promote your brand even more, and help you get in touch with your users, clients, and customers.
Personalizing your marketing strategy isn’t the easiest thing you’ll ever do, but it’s not that hard either, so just stick to these simple ideas and try to keep things as private and personal as possible!