How Businesses Across the Globe Are Striving Due to the Internet?
Two years from now if we had told the CEO of Twitter and Amazon who have now gone totally and partially remote, respectively, that the employees would have to work from home and that offices would be shut down, they would have been laughed at how the workforce would function and deliver. Moreover, they would not have taken it seriously and now both these companies are striving with employees working from remote locations and being connected through a stable and fast internet connection. In fact, even when the pandemic ends, some companies have planned to not go back to the office routine because other than having the will, only a fast internet bundle plan is needed to work from the comfort of one’s home. In case, you internet service is troubling you, cancel your subscription and sign up for Spectrum Internet because this internet connection comes with amazing speeds, top-of-the-line customer support, and unlimited data to keep you connected to the web at all times.
If you are an entrepreneur setting up a business or an employee wondering how businesses are not only running but also earning well amidst the pandemic, through the internet, this article is for you. We have compiled how the internet is assisting startups and Forbes companies in multiplying their revenue.
1. Online Advertising
Social media platforms such as Facebook, Twitter, TikTok, Snapchat and Instagram provide analytics where the user trend can be studied and advertising posts can be made accordingly. Due to these networks, the company establishes itself as a “brand” and positions itself in the mind of the consumers which results in potential customers.
2. Researching Competition
Businesses can take out an entire competitive analysis with the help of the internet, make a USP (unique selling point) and have a competitive edge over its competitors to attract the new customers towards it and make the old ones switch to its brand. The internet makes it that simple.
3. Collecting User Data
The internet helps companies make informed decisions about its target audience. For example, if the business is about yo-yos then the company will study the age group they are targeting, the demographics of that age group, the thought and behavior of that age group, the buying characteristics of that age group etc. and all of this is provided by the internet. The internet will let you know that Martha in block B is searching for toys and so, your yo-yos will pop up on Martha’s screen and her toddlers who uses YouTube Kids. Therefore, you see, there is more to the internet than what meets the eye.
4. Buying and Selling Online
The biggest and most popular need of the internet is the e-commerce business through which companies sell to businesses and consumers alike. Based on verified reviews, the seller is trusted and visually the product or service is seen and then an online or cash interaction is made. The cycle repeats and the business booms. All happens through clicks on phones and with the magic of the internet.
5. Increased Presence
Some time ago, having an online presence gave businesses the competitive edge but in today’s era, it has become vital and if your company does not exist online – does it really exist at all? The first thing a customer does is look up the business online even if he/she does not want to purchase the product/service online. From being active on social media accounts and having people, post reviews and give ratings on social platforms to displaying the business on the internet and having a location on Google Maps, a business online is indeed an ease for the consumer.
6. Specific Marketing
Yes, a billboard attracts a lot of people and so does a television screen when the advertisement flashes across the screen but internet marketing has allowed businesses so focus solely on the potential audience rather than the complete population, hoping to attract the people they want. Internet has allowed laser-focus marketing, based on user interests and user behavior so that the ads are quite literally tailor made for us.
7. Decreased Costs
Businesses annually save a lot of money with digital operations rather than paper and in-person ones. Employees are just a phone or video call away through the internet rather than without it, and even office costs of electricity, gas, water and other utilities is saved. The amount can further be given to employees in order to retain them.
8. Increased Productivity
Imagine going to office and then coming back when your house is away, getting dressed, and working all the time with just a lunch break, rather than waking up at any time, catching up on sleep, working from your bed in your pajamas, and quickly putting on a coat for a formal Zoom meeting. The latter sounds more promising and doable.
Conclusion
This is how easy internet has made lives. Businesses are performing better because the employees have better productivity. They have learnt to balance their personal and professional life from their rooms, in all comfort and overall, this is proving great for the businesses.