Everything You Ever Wanted to Know About Google Ads Optimization Checklist
Everyone knows Google Ads as the largest and most used advertising platform across the globe. For those that are still new to pay-per-click advertising, experts always advise them to start with Google Ads. Several reasons are attached to this, but the most important reason is that Google Ads offers a good template for business owners.
Considering that Google manages Google Ads, it is an assurance that you will have the appropriate data to work. If you want to get the best out of your Google Ads campaigns, you must optimize your Google Ads account. Google Ads optimization is essential to help you reach new customers you wouldn’t have thought you would.
In this blog, you will find out everything you need to know about the Google Ads optimization checklist by following the best PPC practices. You need to continue reading to find out all you need to know.
What is Google Ads Optimization Checklist?
Google changes its algorithm regularly, and it means that you have to update yourself about each of its updates constantly. The same happens with Google Ads. There are always new procedures to make things better. It means you need to constantly optimize your Google Ads account to get the best out of your campaigns.
Business owners who do not adequately optimize their Google Ads accounts will find it very difficult to enjoy the maximum benefits attached to it. They usually tend to give up after their first ad campaign fails.
The function of a checklist is to set up a calendar you will use to optimize your Google ads weekly, monthly, or yearly. It helps you know the campaigns worth investing your time and efforts, knowing the campaigns that convert more. In simple terms, it’s just a way for you to focus on the campaigns that make you money and helps you make more money from them.
The basic idea of creating a checklist is to cut your spending and still increase the clicks and conversions on your ads. It could be a bit complicated optimizing your Google account, but this is the purpose of this blog.
The Checklist to Google Ads Optimization
Check below for some of the checklists regarding Google Ads optimization;
● Structure Your Account
The first on our Google Ads optimization checklist is to structure your account. A poorly structured account will lead to low-quality ad scores and irrelevant or fewer ad clicks. The result of this is a hit on your ad conversion rate. Don’t forget that the primary purpose of setting up your ad campaigns is to get more customers.
The main elements to structure in your accounts are your campaigns, ads, ad groups, and keywords. Organize your account to manage your ads easily, and keep them as relevant as possible, making sure you target the right customers.
● Keyword Harvesting
You must be aware that the potency of every ad campaign has to do with the keywords. Your keywords will help you find the right customers. The primary purpose of keyword research is to find out what is in your potential customer’s minds.
Now, setting up a few keywords will not do the magic you want forever. It is essential to constantly review and refine your keywords to get the best out of your ads. You should also work on new ones because some keywords change over time, and new ones emerge. Understanding this critical point is a potential step to converting more customers.
● Set Negative Keywords
Optimizing your Google Ads has to do with controlling your ad cost, and one of the methods you can use is setting up your negative keywords. Negative keywords are keywords you don’t want Google to display your ad for, especially keywords that are not related to your niche.
If you don’t set up negative keywords, you will have to pay for keywords that will not drive any results to your website. Perhaps, users will click on them, but they have no potential of converting to sales.
● Bid Management and Adjustment
Another point on our checklist is bid management and adjustment. It is paramount to understand how to manage your bid. The ideal thing to do is to set your bid high when your return-on-ad-spend (ROAS) is higher than your target and set your bid low when your return-on-ad-spend is lower than your target.
Also, adjust your bids according to the device used by your customers. The performance of your bids also depends on the type of device that your customers use. Check for computers, tablets, and mobile phones. Once you find out the device that gives you more clicks and conversions, you should adjust your bids accordingly by bidding higher.
● Ad Testing
You will be doing yourself wrong if you only focus on using one campaign for your Google ad marketing. The best thing to do is to set up different campaigns in a series of ad groups. Use different keywords to set up your different ads and check out how well they will perform.
Ad testing is necessary to get the best out of your PPC advertising. It is the only way to see what works best. You won’t find out if you don’t test different sets of ads. It will help you find out the best ads to use per time, and you can then delete the less converting ones. Remember that the most important thing is to focus on the ads that are converting more.
● Set Target Parameters
Setting target parameters such as location is another point on our checklist. An advantage Google ads has is that you can set the location you prefer potential customers to see your ads. Google ads allow PPC marketers to choose specific locations, including airports, specific zip and postal codes, individual cities, states or provinces, or according to a radius.
The advantage of this is that if you have a physical store in Boston, only people within Boston will see your ad instead of showing your ads to people far away from you with a location barrier.
Conclusion
Google Ads Optimization is a step further in getting the best out of your Google Ads. The focus has to be on using the best ad campaign that converts more customers. You must never forget that you need to stay updated with the latest trends.
Our Google Ads optimization checklist will help give you an insight into the crucial points you cannot do without to optimize your ads. Focus on keyword harvesting, use negative keywords, and make sure you properly manage and adjust your bids. Everything you need to know is in this blog. If you are yet to read it, you are not doing yourself a favor.