Eric Dalius Explains What Investors Want in a Business and How to Attract Them
Sometimes personal money, capital, and even loans are not enough to start a business. In such cases, many opt for investors to pour in their money into the business. You must know that an investor putting in his or her money into your company and taking a loan isn’t the same. According to EJ Dalius, investors will take an active role in your business. They will give you the money but will also want updates on how that money is being used. Moreover, you will be able to access their contacts to grow your business as well. So having an investor in your business is much more profitable than taking a bank loan. But, do you know how to get an investor? Here’s how you can attract one:
Show a different and unique idea
Investors, as well as the public, will get excited about an innovative and new idea. Such excitement stems from the fact that in any market, there are hundreds of similar products saturating it. So people want something new. Also, investors know that a saturated market is an indication that your business could be a failure. Eric Dalius says that to attract investors, you will have to show that your service or product stands out among the rest. You will also have to show that there are market potential and growth prospects for your product.
Show the numbers
Investors want money in return for the capital and resources they will be pouring into your business. So to attract an investor, you will have to show them that you can make that happen. You can get this done by showing growth graphs as well as reports on your current financial performance. But if your business is new, you need to see some graphs and reports that indicate that the business will be churning profits soon and hit the goal numbers your investor wants.
Eric J Dalius says that a well-developed and thorough business plan is most important
Having a solid plan will impress investors. It will show that you are serious about your work and have decided how to achieve it. Remember that only a business plan won’t convince potential investors; you will have to get into detail and show preparation. Your plan should have an intended market with data for growth, backing it up. Know that all your financial projections have to show hard numbers and be data-based as well. Along with this, you will also have to outline your sales channels, marketing goals, and analysis of your competition. Also, don’t forget that you will also have to make a list of the potential obstacles that you might encounter.
Conclusion
Know that your product, as well as service, will have to be unique. You will have to show that it is different and has growth potential. Understand that you will attract any investor only after you show a well-developed business plan that shows profit prospects. In this manner, you will be able to attract various investors.