Distributing Marketing Videos For Your Business: 4 Innovative Ideas
Video content is hotter than ever. More and more companies are coming to realise just how effective video can be when used as part of a marketing campaign and are taking steps to incorporate the format into their strategy.
However, making high quality videos in only half of the battle. Content needs to be distributed properly for maximum reach and to ensure you are seeing a return on your investment. We’ve put together a list of four innovative ideas for distributing your business’s marketing videos. Check it out below.
Work With A Media Partner
One of the most effective ways to ensure successful distribution of your video content is by working with a trusted and reputable media services partner like Red Bee Media. Red Bee’s Playout services can deliver your video content to a target audience of your specification, across a range of devices including mobile, tablet, and desktop. By taking this approach, you can leave the distribution side of the process up to the experts while you focus on producing the next viral video hit.
Use Social Media
The advent of social media revolutionised the marketing industry. Now, companies have a route through which they can access billions of potential customers in a cost and time-effective way. Video content thrives on social media, and it should be your first port of call when it comes to distribution.
Your primary focus should be on the major platforms like Facebook, Instagram, YouTube, and TikTok, as these channels have the largest user bases and the widest reach. However, don’t forget about secondary platforms like Reddit or Discord. These can offer unique opportunities for organic marketing and often have highly knowledgeable user bases.
Broadcast Videos At Events
Industry events are places where businesses can gather to communicate, collaborate, and share ideas about the health and future of their particular industry. These are the ideal places to distribute your marketing videos, you will have direct access to a captive, knowledgeable audience and you could see significant leads and conversions as a result.
Industry events can be busy and hectic, so it’s important you stand out from the crowd. Use a large screen and sound system to broadcast your videos, this will immediately grab the attention of your audiences and will ensure your message is delivered clearly.
Email has long been a popular choice for digital marketers. While text-based email campaigns are still commonplace, incorporating your video content into the emails you send out can be even more effective. Emails can be highly personalised and individualised, making for a far more engaging customer interaction that can boost your brand’s image and reputation.
However, data privacy regulations often govern how email marketing campaigns can be carried out. For example, under the terms of the GDPR or the Data Protection Act 2018, customers must give their express consent before you can send them emails for marketing purposes. Ensuring you are operating according to the regulations and laws of your jurisdiction is absolutely critical. Failure to do so could result in regulatory action or heavy fines being filed against your business.
Conclusion
Video content has never been so popular. As a business, you should focus on producing videos and working them into your overall marketing strategy. There are various ways to go about distributing videos, each with its own particular advantages and disadvantages. You could work alongside a media services partner, publish your videos on social media, broadcast them at industry events, or include them in marketing emails. Better yet, why not try a combination of the above to see the very best results.