Discover Why Printed Brochures Beat Digital Ones Hands Down
Everything around us is going digital. Every business owner is making effort to embrace the digital transformation. When it comes to marketing, brochures are essential elements. However, there is debate today on whether to use digital or printed brochures. It is very important to choose the right format for your brochures to make the biggest impact on your target audience.
Here’s why printed brochures are here to stay
Standing out from the crowd
Brochures in digital format reach far and wide. However, there’s a risk of ending up in the spam folder. In this situation, you don’t get value for your money. Luckily, people can hold, touch, and see the beauty of a printed brochure. Giving out your brochures through direct mail or during public events like trade shows gives your target audiences more touchpoints. This increases your chances of gaining new business leads.
Distraction-free
When you give out your printed brochures, consumers read them without any distractions. A professional printing company will deliver brochures dedicated to your brand and what you offer. There is no need to worry about targeted ads and pop-ups that keep interrupting when online. Additionally, you give the printing service details you want on the brochure. So, there is no worry about irrelevancies.
Professional appeal
Everyone can create a digital brochure even without professional experience. It is so easy to use generic templates to create a brochure online. However, a printed brochure requires a professional graphic designer to put time and thoughts into it. The best brochure printing company works together with you to design a brochure with a professional feel.
Whoever receives your brochure gets a catalog of your offerings in their hands. Getting something one can flick through leisurely increases the chances of noticing your services or products. Keep in mind that it is not easy to read an email again after opening it for the first time. Doing so would mean trolling through various emails to find the email you want.
Inspires nostalgia
A printed brochure works as a catalog of your services or products. The good thing is that customers can keep checking through your printed brochure. Customers will have a source of reference where to physically mark items that they like to buy from a business. Apart from making planning easier, the person won’t find trouble recalling the particular items they wanted.
Emotional connection
According to a study by the US Post Office, digital brochures are consumed more rapidly compared to printed ones. However, this lessens the time of letting your content soak in. Someone is more likely to forget what they see on a digital brochure. It is proven that consumers get an emotional connection to a printed brochure.
This puts them in a better position to recall particular information printed on the brochure when they have to make purchase decisions. A printed brochure is very beneficial in enhancing brand awareness and familiarity. Additionally, printing your brochures nurtures brand loyalty together with a product recall.
More focused on the target market
Digital brochures are easy to send. However, they are not inclusive when it comes to reaching the target market. Sending digital brochures in PDF format might not give you desired results. Many people might get alienated if they don’t feel confident downloading files. Additionally, digital files appeal more to tech-savvy customers.
However, it is wrong to believe that everyone is tech-savvy today. Regardless of how digitalized the world is today, some people do things the old skool way. Some customers between 18 to 34 years prefer printed material. Additionally, when handing out brochures, there’s a possibility to hand them to people who are interested in your offerings.
More engaging
People read digital brochures on their gadgets. In today’s fast-paced environment, people just peruse digital material. The content on your brochure won’t get the time it deserves to generate leads. Keep in mind that coming back to read a digital file again is quite hard. And, the person has to deal with having multiple tabs open on a tiny screen.
Fortunately, reading a printed brochure is free from all distractions affecting digital media. Someone has the freedom to read your brochure anytime they feel like it. This attracts more engagement with your content to give you value for money. Customers can keep your brochure as a source of reference before going into the market. Apart from reading your brochure multiple times, they can share it with their friends too.
Bottom line
While the digital revolution is taking over the world today, some things remain unchanged. Printed brochures are still essential marketing elements compared to digital options. You can bank on printed brochures for more brand engagement, a distraction-free experience, and standing out from the crowd. Luckily, various companies offer quality brochure printing online.