8 Best Ways to Promote Internal Podcasts in Your Team
Are you wondering about the best ways to promote internal communication ideas on your corporate podcasts platform?
You’re in the right place!
Building an engaging internal communication podcast requires some planning. It’s not enough to just conceive the idea and start recording episodes.
Certain fundamentals are required to get you started, and that’s what this guide is all about. Check out how you can promote your internal podcast for business.
How to promote internal podcasts in your team
If you are considering starting a podcast for your business, the following are the ways to promote engaging podcasts in your team.
1. Focus on your audience
Gaining your employees’ attention should be the target if you want to promote internal podcasts in your team. They are your target audience and will only concentrate on the internal comms pro podcast when they find it relatable.
Otherwise, they listen merely for the sake of doing so and never really engage. For each podcast episode, promotional content should be directed at topics that arouse their curiosity and interest.
The internal private podcast idea will only be successful when team members interact with it. Therefore, prioritize your audience if you want employees to listen to your podcast.
2. Be willing to try new podcast content strategy
You can only promote internal podcasts by experimenting with different content strategies to see which works best. There is no fixed podcast promotion technique. You just have to be continually open to trying new ideas.
That includes testing the different podcasting formats for your internal communication episodes. Will your employees prefer the series to be solo hosted? Or did they like an interview format over a conversational style?
There is only one way to find out. Try them! You should also consider involving your employees. Ask them for their preferences, and they will be more excited to see the next episode knowing they were part of the decision-making process.
3. Get a good podcast hosting platform
An excellent podcast hosting website is needed for uploading and promoting private internal content. After recording a new episode, it is expected you upload it to the hosting service, which then transmits the podcast to popular directories. You also get a link that can be embedded on your company website.
Now, this is where it gets interesting. Almost all podcast hosting platforms can do the above functions. But true promotion requires some extra features. For example, the Podbean podcasting app has transcription services which means you can have the worded version of your podcast. It allows easy repurposing and sharing as blogs or during internal memos.
They also offer to create, record, manage, distribute, and monetize on the same reliable podcast hosting platform.
4. Train the audience on the usage of the podcast platform
Although it rarely occurs, you might be surprised to discover that some employees miss out on private podcast communications because they can’t navigate the platform. Having employees listening to podcasts at work requires they have been trained or informed on how to get the most from the app.
Rather than make assumptions, share educational resource links on your chosen podcasting platform. You can have an inter-department podcast series, demanding they can use the platform effectively.
5. Start the podcast launch with about 3 – 5 episodes
One of the best ways to promote an internal podcast is to start big. Uploading a few episodes at the first launch provides variety to employees listening to podcasts at work. An additional idea would be using different podcasting formats for each episode.
There is a good chance your employees prefer some over others. Now, that is where feedback becomes essential. Create a comment section or a forum where employees give their thoughts on the new content strategy podcast ideas. It helps you determine the areas to improve.
6. Maintain timely podcast release schedules
Imagine rushing home to catch up with your favorite TV series only for it to be postponed. How would you feel? Gutted, isn’t it?
That’s how your employees feel when you miss podcast release schedules. Now, imagine constantly skipping release dates. They lose interest and don’t even know when a new episode drops.
Therefore, a working podcast content strategy is timely podcast updates. It is one of the best ways to promote internal podcasts in your team. Keep releasing quality and engaging podcasts, and see how your listeners are eager for more.
Another promotion idea is releasing snippets of upcoming episodes. That means you should have a few unreleased private podcast episodes at every point in time. It helps maintain the schedule by always keeping you ahead of release dates.
7. Monitor analytics
Remember when we spoke about experimenting with new podcast ideas? It is easier done when your podcasting host offers analytical data. Podbean is one good example of a hosting website that does that.
What are the topics with the highest views? Which section of the podcast captures the audience’s attention the most? What is the number of employees that play the podcast from their mobile phones or desktop?
You make better podcast promotional decisions when you evaluate listener metrics like the above.
8. Have a podcast landing page
A podcast landing page is a great idea to promote your internal podcast to your team. The landing page has one sole purpose – increasing the reach of people to your podcast.
After uploading the podcast to the hosting platform, you get a link and embed it as a media player on the landing page. It increases access to the internal comms pro podcast, especially for those that need to familiarize themselves with the podcast hosting platform.
Conclusion
Successfully promoting your podcasts at work is about identifying your target listener and delivering quality podcast content. Proper planning is necessary, starting from the audio quality to the podcast content strategy.
You also require an excellent hosting platform with a simple interface your employees can navigate. That being said, maintain podcasting schedules and remember to use the analytics to measure performance data consistently. Know what engaging internal comms podcast metrics are reliable and how to build on existing numbers.