7 Surprising Benefits of Custom Soap Printed Packaging Boxes

Just because your homegrown soap selection needs to imprint weight and ingredients doesn’t mean you have to stick with traditional soap packaging boxes. If you are looking to get creative with your cold press soap bars packaging, then get off the beaten track and think freely. A creative packaging solution helps promote your product and brand in a highly competitive market. Not only the bespoke packaging adds value to soaps, but it also allows you to present them in an intriguing manner. 

But there is more to it than that. In this article, we will shed light on seven surprising benefits of custom soap printed packaging boxes.        

Promotes Your Brand in Retail Environment

Smart business owners never miss an opportunity to promote their brand. So how can you not use your soap packaging to market your brand? Top packaging companies in the US, including The Legacy Printing, offer printing solutions to their customers for bespoke packaging boxes. You can print your logo, mascot, tagline along with other branding communication on your packaging to create brand awareness.

Protects Your Soap & Brand Reputation

The ultimate purpose of custom soap printed packaging boxes is to guard the soaps against external hazards and boost its serviceable life. To accomplish this task, you need to use high-quality packaging materials that allow your customers to use soap bars for a longer period. A professional packaging firm can provide you first-rate cardboard material that will not only keep your soap bars secure but also allow you to create eye-catching boxes. Using sturdy packaging materials will even support in transporting, storing, and distribution, so your customers can get the same quality every time. The premium packaging also enables you to maintain a good brand image by gaining strong seller feedback.

Customizable Options to Meet Your Needs 

Besides rendering a professional look, custom soap boxes printing make your product appear more striking by integrating multiple personalized options. You can either opt for the plain brown box or grab customers’ attention by infusing interesting colors, design, handles, die-cut window and more. If you have any specific requirements make sure you clearly convey it to the packaging partner so you can get the desired packaging boxes. The best thing about using custom boxes is you get to distinguish your brand from the rest. With digital and offset printing, you can make your soapboxes stick out and increase the perceived value of your product. Many leading brands are already using high-end technology and premium finishing like silver, gold, embossing, debossing, foiling, gloss or more to make customers fall in love with their soaps. A 2018 study also shows that 63 percent of consumers purchase a product again owing to its packaging aesthetics.   

Valuable Information for Retailers & Consumers 

By joining hands with a reliable printing and packaging company, not only you can get your soapboxes in required sizes, but you can also add important information to your packaging boxes such as size, quantity, and other relevant details. In addition, you can imprint bar codes along with other important symbols to handle your products properly during transit. For instance, warning signs or codes will save soap bars from getting damaged due to improper handling.  Retailers have to keep track of several similar products in the store. They’ll be more than happy to receive soap packaging that makes their lives much easier when it comes to tracking items. Likewise, if your product is reaching an expiry date, the retailer will be aware of it and try to sell the stock sooner.  

Differentiate Your Brand from the Competition 

The soaps encased in custom packaging paves ways for brand recognition. It keeps your product number one in the minds of consumers whenever they think of a specific product. When your target audience will see your bulk packaging while it is being moved from one location to another it will strengthen your brand identity. To accomplish this goal, use packaging material that can be printed with alluring designs and beautiful colors. Imagine seeing a brand using plain brown packages in a store and another with exquisitely printed boxes. Which will appeal to you? Undoubtedly, the one with attractive design because you can instantly recognize the box. 

Depict Yourself as a Responsible Brand 

In the preceding decade, there is a remarkable increase in packaging waste. As a result, environmentally conscious buyers are forcing brands to switch to eco-friendly packaging. This will greatly reduce the packaging waste and position your business as a responsible part of the community. Above all, using eco-friendly packaging will help drive your sales as consumers will be more than pleased to buy from a brand that strives to reduce carbon footprint. Print an eco-friendly symbol on your packaging or use biodegradable boxes and project your brand as a responsible force. 

Print Re-Order Information to Boost Sales

Ask your packaging partner to print re-order information on your bespoke soap packaging boxes such as web links, social media links, phone numbers, and other related information. This can make your packaging attractive and cos-efficient at the same time. In the same way, when you print a free service or discount code on your packaging boxes, it will encourage consumers to re-order your soaps. Or bring in new inquiries pertaining to the printed information. It’s a good idea for sellers who want to drive engagement and improve sales volumes.

Conclusion

To sum up, if you have a soap manufacturing business, make sure to get custom packaging. A powerful customized packaging will give your product a professional look and sway potential customers to buy a soap repeatedly. It will prove a valuable investment and an asset for your brand because it will allow the consumers to recognize your product in the crowded retail aisle, where hundreds of similar products are vying for their attention. More importantly, quality packaging incredibly improves the customer experience, which is critical to the success of a product.

Author Bio:

Peter Thomas is an ardent blogger who has extensive knowledge of custom packaging. When he is not blogging, he’s probably relishing Mexican food or play tennis with his mates. You can reach him at pterthomas578@gmail.com