3 Reasons that Make Custom Printed Soap Boxes as Important as Your Soap
When it comes to soaps, images of beauty come to your mind. For this reason, it’s important that your custom soap boxes should have an exquisite presentation. The right packaging always plays a pivotal role in adding value, whether by keeping the product safe or luring customers with a premium finish and eye-catching hues. Here are some solid reasons that The Legacy Printing believe make your custom printed soap boxes as important as your product.
Appealing and Memorable Identity
The product packaging plays a huge part in creating brand awareness. That’s why businesses shouldn’t think of it as a positioning statement or a display tool. Instead, it should be considered as an appealing and memorable identity of your brand and product. The packaging also communicates important information that creates perception and builds association. On the whole, it’s your soap boxes that remind people of your brand while they consider your product to the point where they finally purchase it.
This makes custom soap box as important as an advertisement that creates brand awareness. Because every so often television commercials and packaging present the same image. And promoting your brand through various platforms has proved to be a strong strategy for driving sales. As a result, the repetition of exposure is pivotal because this ensures your product has a memorable name.
With these factors at work, it’s essential that your brand name should catchy and easy to read when printed on the packaging. Because sometimes even a perfect shaped box that boasts flashy colors and creative design seems irrelevant when the audience fails to read the brand or product name. Another key mistake businesses make is overly designing their soap boxes. For example, using dark-colored fonts over different hues or white typeface over an intense background.
Untangling Customer’s Decision Making
Heavy promotion through expensive media campaigns doesn’t guarantee sales. According to the research, each year over 30,000 new products are launched in the market and 95% of them fail. At times it is because the products are launched ahead of their time, while in other instances products simply fail to meet customers’ expectations.
Many times flawed custom soap packaging leads to product failure because a high percentage of buyers judge a product on the basis of its appearance. This doesn’t mean customers are nincompoops. Rather it reflects that a lot of people don’t have little time to weigh the advantages and disadvantages of a product, so the first impression of the packaging speeds up or untangle their decision making.
Cutting a Deal in no Time
Custom soap box packaging can have a dramatic effect on sales since it sways both existing and new customers. This happens because the success of the soap industry is based on an emotional level instead of continued existence. As a result, customers form a view about a bar of soap on the basis of the first impression of its packaging, rather than the actual product. They develop the association with the product only when they get to use it in private space such as a bathroom or bedroom.
Study shows people between the ages of 20 to 27 are more attracted to products with higher prices owing to their packaging. That’s why smart business owners always test new packages by sharing them with a small group of consumers prior to the launch. This gives them a good idea about what needs to be fixed.
Concluding Thoughts
The high point of quality soap packaging is it conveys why your product and brand differ from the rest. Your ideal customers can instantly understand what your brand means to them and what it’s all about by looking at your packages. This makes packaging a crucial piece of the puzzle in keeping customers and luring new ones. In brief, a powerful packaging solution can help you influence consumers buying behavior.